Unlike other popular e-commerce companies, Boohoo stock only their own brands. They boast a range of own-named brands catered to different shapes and sizes, men and women and adhere to many current fashion trends with lookbooks and guides.
You can also browse their own online fashion magazine StyleFix, if you would like some further advice from the staff at Boohoo themselves.
Women's Boohoo brands:
boohoo Basics – offering wardrobe essentials such as t-shirts and vests from £4
boohoo Night – items designed for the evening, beware of glitter
boohoo Blue – the company’s denim range
boohoo Boutique – a more luxury range ‘to make a statement’
boohoo Plus – a versatile collection for sizes 16-24
boohoo Petite – for the smaller frame
boohoo Tall – for the taller frame (5’7” – 5’11”)
boohoo Fit – workout-wear for the fashionable
Men’s Boohoo brands:
boohooMAN Basics - offering wardrobe essentials such as t-shirts and vests from £4
boohooMAN Night – smart, tailored, 007-wear
boohooMAN Blue – the denim range for blokes
What’s on trend?
Boohoo aim to give you a comprehensive guide of all things fashionable for both men and women.
Currently, they offer Autumn/Winter trend guides in the following things:
Arctic Nights (warm clothes?)
Armourment (camo? Who knows)
Young Americans (your guess is as good as mine)
Dark Romance (deep purples and burgundy, perhaps)
60s, 70s & 80s
And GET THE LOOK ranges:
Holy Grail (rosary beads?)
Militant (dog tags, camo?)
Stockholm (grey, very grey)
Au Suave (hair gel)
Jumble Inc (clashing patterns and textures?)
Midnight (your guess is as good as mine)
Boohoo also offer a variety of ‘shops,’ which are collections organised to make navigating through the website easier. So if you know you are looking for things you’ll wear at Christmas, for fancy dress, on holiday or at work for example, Boohoo have sections for you to choose from.
In terms of actual products, Boohoo women’s offers what you would expect; tops, shirts, blouses, coats, jackets, skirts, shorts, dresses, trousers, knitwear, lingerie and swimwear. They also sell bodysuits, co-ord sets, playsuits, onesies, an array of accessories and shoes and… dog jumpers.
For men, they provide hoodies, sweats, jumpers, t-shirts, trousers, shirts, shorts, jeans, coats and ‘loungewear.’
Happy shopping fashionistas!